Pages per session: The average number of pages a user views per session. #Page speed insights code#
Reduce redirects as much as possible, as this can confuse code and your user experience.For blog posts, great readability and an aesthetically pleasing design will help improve this metric.An engaging home page with many call to actions and images can help entice users to take action on other pages of your site, thus, lowering your bounce rate.A higher bounce rate is fine for single-page websites or landing pages, but if the “meat and potatoes” of your website are product pages, news articles, or checkout pages then you should be striving for a lower rate.
Whether you want this metric to be higher or lower ultimately depends on what your goals are for engaging users.
Bounce rate: A “bounce” is a single-page session on your site. Caching resources on your website will help the site’s performance, loading speed, and overall user experience. Ensure that your browser cache is set up. Engaging images, videos, and easy to read content will help a website achieve what most marketers determine to be a good average duration: about 2-4 minutes. It ends when a user leaves your website or if that user has not engaged with the site for 30 minutes. Average session duration: A session is simply a visit to your website. Here are a few that will drastically improve the user experience for your visitors and ultimately carry much more weight than site speed alone: Of course, backlinks are the most important ranking factor in terms of authority score, but let’s focus on the on-page signals. This list of ranking factors includes anything from backlinks and domain factors to page-level factors and user experience. Google doesn’t want us to know how their algorithm works because everyone would cheat it, so some ranking factors are proven, some are speculation. Overall, there are more than two hundred ranking factors included in Google’s algorithm. The author of this article from said it best, “SEO is simply about making sure search engines like Google do not condemn your content and website as sub-standard.” As long as the site speed is comparable to the websites you are trying to out-rank, your time and effort are better spent focused on other factors that are more likely to result in a boost in rankings. Site speed is merely a small piece of the puzzle. As such, user experience and content should be the focus of any SEO campaign. So, when it comes to site speed as a ranking factor, Google isn’t looking for a website with lightning-fast speed, it’s looking for one that can meet a user’s intent. However, they clearly state that faster site speed and user experience will not out-rank better content. Ultimately, Google’s commitment is to provide an obstacle-free and satisfying online experience to users that use their search engine. This proves that site speed is being considered, but there is also evidence that it does not outweigh other on-page factors. In their announcement, they list core web vitals (measurements focusing on loading, interactivity, and visual stability) as signals “important for delivering a good page experience in Google Search”. On May 28, 2020, Google announced that core web vitals will soon become a new ranking signal, stating that user experience will begin to affect rankings. But how much weight does site speed actually carry? 
In fact, Google has been very vocal about this subject. There’s no doubt that site speed and page load times are ranking factors in the Google Search Engine Algorithm. However, while Google PageSpeed uses real user data through the Chrome user experience, Lighthouse uses lab data. Google Lighthouse and Google SpeedInsights both measure website speed and efficiencies of website. What is Google PageSpeed Insights vs Google Lighthouse? While optimizing your website speed is very important, the score you get on PageSpeed Insights is actually irrelevant. If you search anything related to site speed optimization on Google, you’ll find endless articles that tell you to head over to Google PageSpeed Insights to get the best score possible. But what if I told you that a faster website isn’t enough to get your website to the top of Google? When it comes to search engine optimization ( SEO), Google PageSpeed Insights scores are not as important as everyone in the industry has made you believe. The red number at the top of the page has many of us striving for a perfect score of 100.
If this sounds familiar, you should be too. My mobile website scored 25/100 on Google PageSpeed Insights, and for the first time in my life, I’m content with a D- on my report card.
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